In China, a Psyduck toy has gone viral.
While it’s pretty clear that Pokemon is one of the most recognized and loved series out there – from the original video games, to the cartoon series, to the card game, and all the toys and plushies, the world has come to know and love the many varieties. of Pokémon – but if any more evidence of the mons’ popularity is needed, then a new toy release raises the case.
The toy is part of a promotion promoted by KFC China, the country network of the popular US fried chicken franchise. For China Children’s Day (June 1st), KFC China is running a Pokemon toy promotion where a child’s meal comes with a Pikachu or Psyduck toy (hint: Daniel Ahmad).
This is not a simple plastic toy (although it is still plastic). As we can see in the video above, the Psyduck toy moves, in a kind of awkward dance (very Psyduck). Its dancing capabilities are proving to be a hit and it seems some people are scrambling to buy it to resell it at the prices the toy is being sold online in China.
It also looks like some lucky owners of the toy are customizing their Psyducks by adding sticky thumbtacks to their hands and turning it into a sort of display where Psyduck taps cards or pieces of paper around.
While Ahmad, who is a senior analyst at Asia-focused gaming consultancy Niko Partners, says he has seen the toy sell for as much as $200 online, the toys can be purchased on Taobao (similar to eBay) for prices that typically vary. from $3 to $15. .
But this isn’t the first time a fast food chain and a Pokémon collaboration have caused a run. Last February, a McDonald’s and Pokemon TCG promotion proved so popular that McDonald’s had to release a statement confirming it was restocking the promotion, as well as encouraging people not to waste food as some customers were only buying Happy Meals. to the Pokemon cards and throwing the food away.
Pokémon promotions can clearly be successful, while limited-edition plastic toys can also be highly desirable and that this won’t be the last time a Pokémon toy will sell more on the resale market.
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