The gaming industry has long had a problem with diversity, and there have been initiatives by different studios over the years to correct the problem. But not all efforts, however well-intentioned, are good. In a blog post, Activision Blizzard detailed the decision to use a “character diversity tool that quantifies ethnicity, beauty, cognitive ability, and other things that indicate “you are different”, is a measure that seems particularly bizarre, if not offensive.
Developed by King and MIT Game Labs, this diversity tool was created to “create and monitor guidelines for the design and creation of characters”. King’s Globalization Project Manager Jacqueline Chomatas further explained the tool’s mission, saying, “The Spatial Diversity Tool is a measuring device, to help identify how diverse a set of character traits is, and by in turn, how diverse this character and cast are when compared to the ‘norm.'”
Como você pode ver na imagem abaixo, categorias como cultura, histórico socioeconômico, capacidade cognitiva, características faciais/beleza e muito mais recebem um valor dependendo de quão distantes estão da norma de “traços de caráter típicos”. Esta ferramenta pode então “pesar novos designs de personagens contra [the established baseline] to measure its diversity.”

Apparently, the development teams for Call of Duty: Vanguard and Overwatch 2 have tested the tool and found it useful. Reception was “immediate and enthusiastic”, and Activision Blizzard plans to release the tool internally during the summer and third quarter.
Needless to say, people on Twitter were less than enthusiastic about the Activision Blizzard Diversity Tool. It gets a little too close to phrenology, a pseudoscience in which traits can be measured by looking at people’s skulls. There are also questions like, how is the “norm” baseline decided? Obviously, Activision Blizzard’s intentions are good: it’s trying to diversify its characters, but trying to translate diversity into numerical values seems to miss the point.
Activision Blizzard made a lot of news this year and not for good reason. The company was sued by the state of California in 2021 for allegedly promoting a sexist work environment, and a WSJ report also alleges that CEO Bobby Kotick covered up misconduct at the company. The company has also allegedly been cracking down on the union, asking its Raven Software quality control employees not to unionize.
Activision Blizzard is about to be acquired by Microsoft, a deal currently under review by the FTC.
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