Amazon Launches 40+ New Titles, Movie Rental Service in India – TechCrunch

Amazon on Thursday released a list of more than 40 original and co-produced shows and movies in Hindi, Tamil and Telugu languages ​​and launched its movie rental service in India, seeking to win and retain more users in one of the biggest markets. of entertainment in the world.

The transactional movie rental on demand (TVOD) service will allow customers to gain early rental access to new Indian and foreign films, company executives said at an event, which also featured Indian producer Karan Johar, who previously closely involved with Netflix. in India. The rental service is available in India today to Prime members and non-Prime members.

At an event in Mumbai, company executives said Prime Video will double the size of its investment in India over the next five years and is exploring differentiated services for the country, where the video-on-demand streaming service is available in almost a dozen. languages. They did not disclose how much the company invested in the entertainment business in India. They said India accounted for the most new customers streaming Prime Video last year.

The e-commerce group also said it has partnered with Bollywood studios Dharma Productions, Excel Entertainment and Yash Raj Films, as well as Ajay Devgn FFilms, to license 17 films, including Runway 34, Fukrey 3 and Tiger 3. have been closely involved with Netflix to release their previous films.

“Over the past 5 years, we have built a strong list of locally produced content in multiple languages, super catering to the diverse entertainment needs of Indian customers. With greater access and distribution, we help these great stories travel across India and around the world,” said Gaurav Gandhi, Country Head of Amazon Prime Video India.

“We play a key role in helping to expand the linguistic palette of Indian clients, thereby increasing the audience base for creators and talent. Prime Video India today sees the audience of 99% of the country’s PIN codes. India remains one of the fastest growing and engaging Prime Video locations globally. We are honored by the love we receive from our consumers and remain deeply committed to delighting our customers with great content, as well as fueling the creative economy.”

This is a developing story. More to follow…

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