BintanGO wants to boost Indonesia’s creative economy – TechCrunch

BintanGO has almost everything Indonesian creators need to monetize their content. First, there’s CreatorSpace, which helps them manage brand collaborations, measuring engagement and sending invoices.

Businesses, meanwhile, can search the BintanGO marketplace for a verified creator, which is accepted based on social media followers, post consistency, and aesthetics. And finally, there’s an app where fans can receive videos from their favorite influencers or celebrities, similar to Cameo in the United States.

Today, the Jakarta-based startup announced that it has raised $2.1 million in seed funding led by Investible, eWTP Technology and Innovation Fund with participation from Farquhar, Plug and Play, Aksara, Redbadge Pacific, Moonshot Ventures, Mulia Sky Capital and United Creative. BintanGO’s last funding was a $500,000 pre-seed round in June 2021 ahead of its launch in September.

BintanGO co-founders Jason Lee and Oktorika Mandasari

BintanGO co-founders Jason Lee and Oktorika Mandasari

CEO Jason Lee, who co-founded BintanGO with Oktorika Mandasari, said that one of the challenges facing Indonesian creators is that they have to manage multiple sources of income, making invoicing and payments a challenge. Furthermore, in Indonesia, they are classified as informal workers, making it difficult to obtain financing and credit from financial institutions. BintanGO’s goal is to solve all these problems.

BintanGO says it onboarded over 4,000 creators last month and that the platform’s creators have earned a total of nearly $100,000 in the last three months. BintanGO started with its video messaging app, which in turn led to the creation of its other features.

Lee told TechCrunch that smaller creators also wanted to get into BintanGO, which led him and Mandasari to realize the difficulties creators face in turning their content into a business. CreatorSpace, with its billing and business management tools, is available to all creators, regardless of size.

One of the ways BintanGO sets itself apart from other creator platforms is that it also provides invoice financing solutions for creators. Lee said creators are usually not paid until 60 to 90 days after a project, so BintanGO offers solutions like pay in advance.

BintanGo monetizes with a platform fee for each transaction, ranging from 1% to 5% of its value, depending on the service used.

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