Dallas Mayor Wants Another NFL Franchise, Says City Can Support Cowboys and AFC Team

The Dallas Cowboys are the most valuable franchise in the NFL. Like them or hate them, the Cowboys are a huge draw in television audiences, have one of the five most expensive stadiums built in the league (AT&T Stadium) and one of the four largest by seating capacity.

Dallas even had the biggest crowd to watch an NFL regular season game in the United States, as 105,121 people were in person to see the AT&T Stadium premiere. The Cowboys led the NFL with an average of 93,421 viewers in 2021 – the only team to average over 80,000.

The Cowboys are a prestigious franchise in the NFL. But having the Cowboys around isn’t enough for Dallas Mayor Eric Johnson, who posted on social media last week that the city of Dallas must host two NFL franchises if the league expands.

“We need an AFC team that plays south of Dallas,” Johnson posted. “I would never want a fan base or assistance or support from the city of Dallas. Who wouldn’t want to see a Dallas versus Dallas Super Bowl… in the city of Dallas?”

Johnson too mentioned to the Fort Worth Star-Telegram on social media that the “City of Dallas will no longer allow teams that do not have any of their assets located within our city limits to use our name.” The mayor mentioned Frisco – which is 28.5 miles north of Dallas – as a candidate for that second team. Johnson specifically mentioned the Los Angeles Chargers or Jacksonville Jaguars as candidates, completely abandoning the expansion route in that scenario.

“So if the NFL wants the Frisco Chargers or the Frisco Jaguars to be their next expansion team,” Johnson said. “That’s your call.”

There’s only one voice that can make a second NFL team happen in the Dallas area – Jerry Jones. The Cowboys owner has the right to approve or deny any team in Frisco or their regional market rights. The Cowboys’ training facility, The Star, is also located in Frisco – so it’s hard to imagine Jones actually approving another team in that area (or anywhere in the Dallas-Fort Worth market).

Johnson still wouldn’t give up on trying to get another team in Dallas, even if Jones has the final say.

“So if a deal can be made that benefits the NFL, the other owners, the city of Dallas and possibly the Cowboys, it’s obvious.” Johnson posted. “But here’s the problem: if this benefits all the stakeholders I just mentioned except Jerry Jones, does that mean a deal can’t/shouldn’t happen?

“I’m not so sure… and it’s my job as mayor to ask these kinds of questions when my city and its residents benefit. I’m both a sports fan and a Dallas lover. If LA and NY can support an NFC team and the AFC, so Dallas, the football capital, certainly can!”

The Cowboys may not have won a Super Bowl in 27 years — nor achieved a conference championship game — but Jones’ franchise is still the talk of the town. A second team in the Dallas area is an impossible dream unless Jones sees a way his franchise – and stadium – can make a huge profit from a venture while his franchise makes even more money.

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