With EA Sports ending its partnership with the well-known football entity, FIFA now plans to work with multiple developers on new game titles.
As the year continues with FIFA 22, it is now clear that the EA brand associated with the beloved football franchise will be a thing of the past. The partnership between the two entities is officially complete as Electronic Arts has officially ended its contract with FIFA to focus on rebranding for a new football title.
It’s a move that’s been speculated for months, and rumors have circulated following FIFA’s demands of $1 billion from EA every four years to maintain the FIFA brand. A title change was in the air at the same time, with EA Sports FC becoming a registered trademark by the company before any confirmation of the termination of the partnership.
As EA Sports transitions into a new era of football games, FIFA is making a name for itself in looking for new third-party developers to work with. Rumors are surfacing that FIFA plans to work on future football games alongside other non-simulation games, with some already in the works and scheduled for an announcement in Q3 2022. FIFA branding is ultimately the issue. that created the rift between the two companies, FIFA President Gianni Infantino promises that the new brand of football games that is likely to conquer the world will contain the FIFA brand.
Along with plans for various non-simulation projects outside of FIFA, it also granted EA a short-term extension to release a new FIFA 23 title later this year, which plans to present the men’s and women’s FIFA World Cup competitions at the same time. EA also stated that it has agreements with the English Premier League and UEFA for future installments of its EA Sports FC brand. The new extension with EA SPORTS grants rights only to the football simulation category, allowing FIFA and any third-party game developers to produce and release new non-sports games.
The new licensing model is not exclusive and is derived from long discussions between EA Sports and FIFA, specifically about the future of FIFA in the gaming world. FIFA plans to work with multiple partners rather than settling with one publisher to avoid being locked into another long-term deal. FIFA is currently engaged with a number of publishers, investors and media companies to develop a new football simulation game, due for release in 2024. Infantino added that future strategies will revolve around ensuring the best overall experience across all games released. by the company to please their player base. FIFA 23which is currently in development, is rumored to be released during the summer of 2023.
FIFA 23 is currently being developed for PC, PS4, PS5, Switch, Xbox One and Xbox Series X/S.
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