Johnny Depp Trial: Amber Heard Fires PR Team Over ‘Bad Headlines’ Days Before Taking Office

Amber Heard has fired her PR team over the onslaught of negative publicity amid the ongoing $50 million defamation lawsuit filed by ex-husband Johnny Depp.

On Sunday (May 1), it was reported that Heard, who is being sued by Depp over a 2018 editorial suggesting he abused her, had ended her working relationship with public relations firm Precision Strategies last week after of getting frustrated with the bad press. she has been receiving since the trial began last month.

The Independent confirmed that Shane Communications was summoned by the actor to administer the verdict in the court of public opinion just days before she was sworn in on Tuesday (May 3).

“She doesn’t like bad headlines,” a source told the paper. New York Post, who broke the news first, while another added that the Aquaman actor is “frustrated with his story not being told effectively”.

Precision Strategies was co-founded by Stephanie Cutter, who served as deputy campaign manager during former US President Barack Obama’s successful re-election bid.

Communications experts told the Publish that Precision Strategies is among “the best crisis companies in the world”, but that no PR firm can “rewrite the history of what happened”.

The Independent contacted representatives from Heard and Precision Strategies for comment.

Heard’s decision to ditch Precision Strategies comes after days of explosive testimony in Fairfax County Courthouse, in which Depp and his witnesses claimed the Pirates of the Caribbean actor was a victim of domestic violence during his marriage to Heard.

During the second week of the five-week trial, Depp described in graphic detail an altercation with Heard during which he claims she threw a bottle of vodka at him, cutting his finger.

“She then took the bottle and threw it at me,” Depp said, demonstrating to the jury how he was sitting at the moment. He said his fingers were resting on the edge of the bar and that the large bottle of vodka “made contact and broke everywhere”.

Heard’s new PR team, led by the company’s CEO David Shane, has worked on a high-profile case involving Depp in the past.

In 2017, Shane Communications was involved in highlighting allegations about Depp’s binge drinking habits made by his former business management firm The Management Group, after the two became embroiled in a legal dispute over alleged breach of contract. The lawsuits filed by both sides were eventually dropped before the matter could reach trial.

Follow live updates from the Depp v Heard trial here.

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