Michael Morriatti, a seasoned entertainment executive, launches his new technology and entertainment company called Envisioned Capital

There has been an undeniable increase in celebrities and influencers investing in tech companies. Hollywood and Silicon Valley come closer year after year, fancy event after fancy event. Michael Morriatti found himself at the intersection of entertainment and technology as an entertainment executive at WME and a prolific angel investor focused on FinTech. Morriatti has a lot to say about both worlds with the launch of his new venture, Envisioned Capital.

Frederico Daso: You spent most of your career as an entertainment executive in Hollywood, working with companies like WME. When did you first become interested in technology and entertainment companies?

Michael Morriatti: I have always been fascinated by entertainment and technology for as long as I can remember. I was facing the bright lights of Hollywood, watching the Lakers as a kid with my grandfather in the nineties watching all of The Who, whose side of the court was a spectacle. Since coming off the bench, Kobe Bryant has always been my favorite player. I had an instinct from a young age that he would be one of the greatest.

I’ve always wanted to build media businesses around the biggest names in entertainment. This has always been the goal. I was so fascinated by technology at a young age. When I started building these businesses and partnerships, I saw a niche way to expand into entertainment/technology partnerships. This is very relevant today, but it wasn’t in 2013 when I built my startup business. Jerry McGuire, a fan favorite, influenced me as a kid wanting to work in the acting business.

I’ve always thought of entertainment and technology as closely linked. From radio and television and now the Internet, entertainment and technology have always worked together to bring us the content we love. Entertainment is the stories we tell, and technology is the means by which we deliver those stories.

I have always been interested in entertainment as a reflection of what makes us human. However, seeing the rise of the Internet in the 2000s made me realize that technology would play a decisive role in shaping the celebrities of the future. At that point, I dedicated myself to finding not only the most disruptive entertainment stars, but also the most disruptive tech companies.

Daso: You mentioned in previous conversations that the music and film industry are slow to adopt new technologies. What are some of the new technologies you’ve seen investing in that can help solve these canonical problems?

Morriatti: The entertainment industry faces disruption from new technologies and can advance in many areas. I feel that all music and movies should be turned into software and should be computed every time a song or movie is streamed or shared, and the creators of the works are fully compensated. I stand up for all artists and I think we can solve these problems with today’s technology. I started a blockchain music app in 2017 that did just that.

Nipsey Hussle’s partnership with this company was one of the remarkable partnerships I made at the time. Raise money and allow fans to participate in winnings. This, unfortunately, was too soon; now, I see companies doing this successfully. I’m still involved in music with capacity, whether it’s investing in music technology companies or a record label LoudEra (home of louyah) or A&Ring for one of my superstar friends because they know I’m not a yes guy.

I’ve been in the studio and seen the biggest records being made with combined sales of over 80 million records, including Tyga’s TASTE, his best-selling record to date. There are huge ways in which the commercial side of music and movies can advance. We’ll see how I and others can push the envelope. I believe that we will continue to see the most advanced in the industry adopt these new technologies and disrupt stagnant players that don’t make the necessary investments today for tomorrow.

Daso: Over the past decade, there has been a wave of celebrities entering the venture capital industry, whether as limited partners (LPs) or angel investors in their own right. How are you leveraging your connections in the talent management business to add value to the startups you invest in?

Morriatti: I brought a lot of artists to some of my portfolio companies and aligned each other’s missions. This has helped to boost great causes, and everyone seems to be happy. I tend to find synergies between the two and look for a more organic approach to bringing artists into investment companies. A client told me he made more investments with me than playing on the field last season.

I’m also an investor/consultant at Bev (@drinkbev), a female-owned canned wine company that has grown into a female brand and media business. We continue to build Bev’s media business. Animators offer unique added value as they help shape popular culture and have a large audience that trusts them for their taste. Influence can be used to further the mission of a company that seeks to change the world for the better. This is just the beginning for them and more!

One of the most rewarding things was working with a mentor for me, Gee Roberson. I admire your work ethic and ethos. I was able to bring him into agreements and vice versa. This has been gratifying because he is an absolute Maverick, and I hope to learn more from him and aspire to be regarded as such.

Daso: When did you first become interested in investing in tech companies, especially FinTech startups?

Morriatti: I started working in technology when I started my first media company; this was after a successful exit from my first college business and after working at a record label. I was intrigued by all the tech companies that were popping up at the time (Facebook, PayPal, and Amazon). I thought, what if you could pair a young artist at the time with a new startup like Facebook, and you could build their legacies together, maybe even help catapult them further. That’s when I started to make equity partnerships in startups that led to advice, that led to investments that led to exits. This eventually led me to start my own fund. Finance is an industry that has historically taken advantage of some of the most underprivileged populations. The idea of ​​applying technology to revolutionize many of these companies was very appealing to me. I joined the FinTech space in 2015 based on this thesis and saw many large companies emerge focused on more equitable practices.

I started buying and trading bitcoins, which made me think that there was a much easier and faster way to transact with these bitcoins. Since then, I have been obsessed with finding a solution that led me to invest in top cryptocurrency companies like Gemini, MoonPay and Animoca Brands to name a few, which are some of the top disruptors in their respective spaces. I hope to participate in the creation and operation of my own peer-to-peer exchange someday, a fair and decentralized bank if you will.

Daso: How will you evolve from a proficient angel investor in hot startups to managing a small institutional fund?

Morriatti: After current events, I got more aggressive with angel investing because I saw how fast the world was changing for the better. I was making so many investments and raising for so many different companies. I partnered with William Andreasyan (a USC graduate and analyst who worked at the top of the fund). I decided it was only fair that we start Envisioned Capital, its parent company being Envisioned; a management and media company. Specialized in building media and brands around today’s greatest athletes and artists. We are going beyond representation to build lasting brands and media companies. We just wanted to have our own fund that we could give our clients access to while still working with our favorite companies.

Daso: What factors were the most important in terms of building your fund’s LP base?

Morriatti: Our LPs are people we look up to and are top-notch business executives and consultants. We have been so graciously able to work with SPV partners and consultants.

Our network of friends and mentors has been instrumental in our success. We are fortunate to have LPs that are leaders in their respective industries, and the ability to leverage their collective insights gives us an edge.

The companies and leaders I admire in the industry are Roth Capital Partners (Byron Roth, Andrew Costa), Sound Ventures (Gee Roberson) and Electric Feel Ventures (Austin Rosen).

Daso: How will you accelerate the intersection of technology and entertainment as Hollywood and Silicon Valley continue to increasingly overlap?

Morriatti: I will double down on what I am currently doing, investing and advising companies not of tomorrow, but of the future. Such a future will change tomorrow for the betterment of humanity. I am a dreamer and I dream that there is a better future in the world, not just entertainment. I intend to make this mission a reality and leave my mark on future dreamers.

I hope to accelerate convergence by serving as an intermediary between two worlds. Envisioned Capital is home to visionaries: the world’s largest companies and investors working together to build a future we can all be proud of.

Representing the icons of the future and building media businesses and companies that matter and inspire those same future dreamers.

We imagined it all, and now we’re here!

Leave a Reply

Your email address will not be published.