Oura Made A Gucci Smart Gold Bow Ring, And It’s Ridiculously Expensive

Oura has teamed up with Gucci to produce the Gucci x Oura Ring, a special edition version of the Oura Ring that is painted black, laced with 18 karat gold and priced at $950 (about AU$1,300) and £820 in the UK. United.

Oura says the Gucci x Oura Ring is set to “provide all of Oura’s research technology, personalized guidance and insights into a new ring design, exquisitely crafted in Gucci’s legendary style.” In other words, it has all the functionality of Oura Generation 3 in a shiny new design, including its seven temperature sensors that measure biometric data 24 hours a day and its sophisticated sleep tracking features.

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