Sony is also planning an Xbox-like in-game ad program – report

Sony has begun work on a plan to place ads inside PlayStation games through a software development program, according to a new report.

Sources who spoke to Bloomberg claim that Sony started work on the project 18 months ago and is currently testing with adtech partners on ways to help game developers put in-game advertising on their titles, with a particular emphasis on using them in free-to-play games. Using the system, developers can be encouraged to create more F2P games that can be monetized in this way, as these titles have seen a surge in popularity during the current pandemic era.