Top 10 trends every startup CTO needs to know

Andrei Kasyanau, co-founder and CEO of Glorium Technologies. Startup Advisor, specialist in healthcare technology, real estate technology.

Choosing the right technology to grow a business is more challenging than ever. While the list of tech trends and digital options has grown to encompass all fringe industries, it still takes a vision for how to apply the tools available to scale a business.

Trends for every CTO to watch

In general, the CTO is the person who leads the business technology and empowers development teams to innovate and deliver results. Therefore, CTOs need to be on top of the latest trends and be able to predict which way the market winds are blowing to achieve the desired growth of their business. As the CEO of a company that specializes in software development, these are the 10 trends I think are most important for CTOs to consider for their business.

1. The Internet of Things

By now, companies have finally started to realize the essential value of IoT, especially when it comes to providing information to supply chains with a satisfying customer experience. Companies are looking for tools that help them integrate IoT into their corporate strategies. For example, if we combine 5G networks or industrial internet with IoT, different sensor-based tools can give companies more opportunities to improve processes and their effectiveness. These types of technologies provide a lot of data to improve machine learning that will inevitably increase productivity.

2. Prioritizing the customer experience

Undoubtedly, the role of a CTO has evolved dramatically. It seems like yesterday that CTOs were mostly working on business plans, figuring out what next big feature has the potential to skyrocket their business. Today, their attention is mainly focused on user satisfaction and especially on user experience. At the end of the day, it’s the users who determine whether a startup will succeed or not.

3. Cross-functional team collaboration

Simply put, collaboration is an ongoing trend that is here to stay. The best CTOs ensure that cross-functional teams work well together to achieve mutual goals. This is the strategy that will lead to success in a fast-paced business environment. All teammates must be on the same page and working efficiently towards a company’s goals.

4. Predictive Analysis

Another trend that has the potential to dramatically impact the business is predictive analytics. Analyzing customer data and user journeys is now easier than ever, which in turn helps to optimize business systems and improve the effectiveness of operations. Predictive analytics can enable companies to make data-driven decisions rather than acting on a whim.

5. Information Security

In fact, this trend should be at the top of the list. However, let’s talk about cybersecurity and why CTOs should invest in these technologies. It may seem strange, but startups are quite vulnerable to online attacks and breaches of all kinds. So, to protect a company’s confidential data, ensuring that it is secure enough to handle operations must be a top priority – if not The higher.

6. Workflow automation

Another trend is, of course, the automation of manual work. It’s one of those trends that will only continue to grow in the years to come. As a CTO, it must be taken into account that companies need to free up more employee time so that they can focus on matters that only humans can handle. In the near future, CTOs should consider investing in automation tools, with many of them already doing so.

7. Virtual and Augmentative Reality

The next trend to keep in mind is the endless possibilities of VR and AR to improve the customer experience and the ways a business communicates with its customers. When it comes to startups, you need to keep in mind a way to stand out from the crowd. And what better way to do it than by implementing one of the best technological inventions of years past? No matter the industry, VR and AR can benefit companies, and that’s what CTOs should keep in mind.

8. Artificial Intelligence

AI is one of those tools that some people should embrace and apply as others are already applying it to achieve greater business productivity. New age technology definitely includes AI, which is why CTOs should consider investing in the future of business operations. With new technologies, there is certainly a risk. However, it is now clear that not investing in new technologies can be even riskier. No company wants to be left behind because it missed the opportunity to be an early adopter.

9. Cloud Computing Technologies

Another growing trend is the adoption of cloud computing. What is cloud computing and why should CTOs know about this trend? In a nutshell, according to Microsoft, cloud computing is “the delivery of computing services – including servers, storage, databases, networking, software, analytics and intelligence – over the Internet (‘the cloud’) to provide faster innovation, flexible resources, and economies of scale.” So the reason why CTOs should consider investing in cloud computing is simply to make the information sharing process easier and keep all sensitive data safe.

10. Becoming agile

The latest trend during the last few years has been agility. This means CTOs work closely with small teams, getting more feedback and staying focused on results. CTOs must be intimately involved in the process so that agile methodologies are correctly implemented in their organizations.

final thoughts

Working in a fast-paced environment makes you consider process optimization much more than if you didn’t, as well as which tools or technologies can deliver the best results. There will always be global trends, but CTOs need to be able to predict which ones will work for their business. It’s great to have a variety of technologies to choose from, and when the right choice is made, the effects can be worth their weight in gold.


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